Putt n’ Play at Marketstreet is an ode to the kitsch and charm of the Massachusetts North Shore. When asked to design a concept for a mini golf course, my immediate thought was, “WE NEED THE ORANGE DINO.” Partnering with the great Cedar&Spice fabrication team, we took a visual tour of the historic signage and beloved mascots of Route 1 and the North Shore, including Salisbury Beach, Pinky the Elephant, Hilltop Steakhouse, and more and brought them all back to life in one family-friendly summertime pop-up.
Several campaigns have accompanied the course, including a yearly “Mini Masters” campaign for kids, modeled after the classic Masters brand. Swag package included stickers, scorecard, hats, and custom golf balls.
NORTH SHORE INSPO
MOODBOARD
